Resources

Resolution should be set to 300 dpi.

Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.

Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.

The best way to ensure we get all the information necessary to furnish you with an accurate quotation is to give us a call and talk with one of our customer service representatives.

All depends on what is involved. Since we work 2 shifts a day, there is no one better prepared to deliver your printing when you need it. Please discuss your needs with your representative. We will make every effort to produce your project when needed.

We work with many types of data files, but CSV files are the safest bet. These are data files that have commas separating each field and returns separating each line of data. To save time and hassle, make sure your data is properly formatted with each piece of data in separate fields.

Complex projects may require other files, like image files or additional data files. If you are unsure of what may be required for a particular variable project, give us a call for a free consultation.

Personalizing can be as simple as a unique name and address on every printed piece. But more sophisticated levels of personalization can include text or images that vary based on data specific to the recipient, or data-driven graphics such as a pie chart illustrating something specific to the recipient.

PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.

The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.

At the most basic level, this means personalizing a name and address. But for real impact, many projects include unique graphics and content that speaks directly to the recipient. Variable data printing is technology for printing documents so that each piece is personalized to the specific recipient.

Good question! What don’t we do?! We are a full-service shop and offer a wide range of products and services. To see a full listing and description of what we can offer you, check out the Print Gallery and In-House Services area of our website.

Proofs ensure that we produce what you want. When you provide an electronic file, we depend on your examination of a proof to ensure that there have been no “electronic glitches.” Sometimes, for unknown reasons, files don’t always perform as desired. Check for correct photos, correct type fonts or that changes you made have remained “made.”

Lucky for you, we can provide a proof that matches your needs.

ON-LINE Proofing: Clients request on-line proofing when checking type changes and layout. It does not accurately represent the way the color will print.

IMPROOF Color Proofs: Color Laser proof to show type and art changes. Inexpensive and not color accurate. This is best when we are to match a previously printed sample for color.

EPSON Color Proofs: High Quality proof that represents the way your project will print on press. Not inexpensive, but cheaper than reprinting!

Discuss proofing with your Hartley representative for best results.

Proofs ensure that we produce what you want. When you provide an electronic file, we depend on your examination of a proof to ensure that there have been no “electronic glitches.” Sometimes, for unknown reasons, files don’t always perform as desired. Check for correct photos, correct type fonts or that changes you made have remained “made.”